Everly was my own vintage homewares business. I traded mostly at fairs (which I loved because I get to meet customers and create a fancy display of my wares), but I also wanted somewhere I could sell online to expand my outreach.

After much to-ing and fro-ing, I finally settled on using WooCommerce and WordPress to build my shop. I wanted to stick with WordPress because it’s what I know best, and I also wanted to avoid monthly fees from other companies like Shopify because I wasn’t sure how often I’d be able to update it. The basic WooCommerce package is free to use, although certain add-ons have to be paid for.

Everly used a custom theme which I built using Underscores. It was fully responsive and had several features worth mentioning, such as a mega menu, image zoom (created with Magic Zoom), and a blog with custom built archive and category widgets.

All photography featured on the site was by me and I also created the branding. The logo was inspired by an old talcum powder tin and features flowers taken from a vintage illustration.

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